Thursday, 23 December 2010

Via Venetto Store Interior by Buensalido+Architects

This modern retail store interior design in Makati City, Philippines was designed by Buensalido+Architects for a 30-year old shoe retail store, Via Venetto. The aim was to give the store with a new contemporary image to recapture its market. The architects tried to find a balance between maintaining some of its characteristics and infusing them with newer, more contemporary forms.

The word ‘via’ is italian for roadway, path, or walkway. These words are almost synonymous to the characteristic of ‘movement’. Translated physically, the feeling of movement was represented by a series of undulating archs that loom over you as you traverse inside the store. The experience almost becomes ceremonial. These archs were then interconnected with a myriad of beams, forming a diamond shaped faceted web. The parralelism of the diamond represents the store’s standing in the local retail community – in the same way a diamond has developed its sparkle through time, the brand attained the market’s trust thru time as well.

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